Blending marketing, visual design, and qualitative research into a unique, human-centered perspective.

Brooklyn Rugby Club

Web & Brand Development

Worked with club leadership to integrate previously separate Brooklyn Men’s Rugby & Brooklyn Hyenas web presence and provide a repository for club news. Developed a single streamlined site to convey the inviting and supportive nature of the club while offering a visually pleasing, fast-loading browsing experience. Additionally, created new branded templates for social media, offering aesthetic consistency for updates throughout the season. 

The site now ranks top 5 in all pre-established SERP terms, including “Rugby NYC”. 

LoanStreet

Product Marketing Manager

Started as the first dedicated marketing hire, growing to a three-man team over time. Built out and grew key marketing functions from webinars and sales materials to a full website redesign, multi-touch PPC campaigns, whitepapers, affiliate marketing, and product demo videos.

Spearheaded a 2024 brand expansion campaign to better distinguish their four products as distinct, standalone financial solutions for credit unions. 

HausChef

User Experience, Branding & Visual Design

For General Assembly’s full-time UX Design bootcamp, I developed HausChef, a culinary app designed to help home cooks find recipes, build better kitchen habits, and waste less food. This is accomplished through increasingly personalized recommendations based on user behavior and preferences, which enhance the experience over time.  

The project was built off the idea that good meals can be easy, affordable, and use existing ingredients. Application development is currently in progress, but a prototype is available: